How will AI Affect the Dominance of Google Search in Digital Marketing?
Google has been using advancements in machine learning, natural language processing, computer vision, and other AI-related fields to further their mission of enhancing user experience. The following are some of the ways Google is AI to deliver better products…
Continue ReadingIs Fixing Your Lead Generation Problem a Priority in 2023?
Did 2022 feel like a repeat of many previous years? If you want to change your results, you’ll need to do things differently. TWO THINGS have to happen for your website to consistently generate quality leads that turn into sales. Focus on these two things…
Continue ReadingFive Goals You Can Reach with Content Marketing
If you read digital marketing blogs these days, you are probably seeing a lot about “content” and “content marketing.” In the simplest terms, content refers to the text, images, and information that populates a website. But is that really all there is to content and content marketing?
Continue ReadingThink Differently About Your Website Visitors
There really are two parts in developing new business opportunities from your website. Sure, you absolutely have to attract targeted prospects to your site, but often the real challenge is to persuade them to contact you and not your competitors.
Continue ReadingBuilding Your Credibility with Reputation Management
Reputation management takes being a purveyor of information one step further by tracking, monitoring, and willingly engaging in conversation via social media with those commenting on your goods or services. Social media reputation management builds your credibility.
Continue ReadingWhy You Should Include Video Content In Your Business Now
In many industries, it can be difficult to gain a competitive advantage. Can video content be a way for your business to have a competitive advantage? Simply said, more quality content never hurts!
Continue ReadingThe Evolution of Search: Keywords to Questions
A customer’s journey starts with a question and it is the business’ job to provide the answer. After all, customers are making the transition from links to answers. To be successful in providing the answer, it is crucial to understand the customer’s intent.
Continue ReadingHow To Define Your Digital Touchpoints
You often hear the phrase “digital touchpoint,” but what does this mean? Broadly defined, digital touchpoints are any and every interaction that your business has with customers or leads. Find out how to use and define touchpoints for marketing excellence.
Continue ReadingHow to Grow Your Business Online
How do you get customers and grow your business online? You’ve got big dreams for your business, but when it comes to using digital tools to attract customers online, you’re not sure what to do. Get our top five tips to boost your revenue and audience.
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